Our Stakeholder Management Approach
A stakeholder management approach to business is a natural and logical result of our business philosophy and principles / values. In a time, when so many economic and financial principles – and the institutions based on them – that have been held to be sacrosanct for decades are failing, and the economic and financial situation in the UK, in Europe and the rest of the world is unstable as a result, we at Raw AD believe that the only way to create lasting wealth for investors and all our other stakeholders is to create real value for all our stakeholders by solving a problem they have. This real value creation must be at the foundation of any investment opportunity we offer to investors or it will simply not be sustainable in the long-term. It is because of the self-evident truth, that if every stakeholder involved in any project does not perceive that they are receiving enough value in exchange for what they have given us in money, time and resources, they will sooner than later stop wanting to deal with us.
‘Win-win or no deal’ – a catch phrase coined by Stephen Covey – is how we believe the so-called ‘Golden Rule’ of human behavior will always underpin any sustainably successful team, organisation or society throughout the course of human history. This translation of our guiding philosophy means that we adopt a stakeholder value management rather than focusing purely on maximizing value for our investors. The only way to ensure the best returns for our investors in the long term is to make sure that all our stakeholders are happy to continue doing business with us.
The diagram shows the flow of energy in the form of time, money and other resources between Raw AD and all its stakeholders. We will give more value to every one of our external stakeholders – investors, partners, customers and society as a whole – than we receive from them, not as judged by us, but in their own perception. This will make the whole business system sustainable in the long term.